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What Does Artificial Intelligence Think of Your Resume?

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Arran Stewart | November 2018 | When you think of artificial intelligence (AI), what comes to mind? Do you imagine some sort of master computer that knows all? Do you think about films like I, Robot or Ex Machina?

Science fiction has warped our expectations of AI and robotics. We’re a far way off from a robot apocalypse, but AI has slowly entered into our everyday lives in a number of small ways.

Over the past decade in the recruitment industry, AI has played an instrumental role in sourcing and hiring candidates. AI systems have been reading resumes for years, getting increasingly accurate in doing so. These systems have allowed recruiters to skip lengthy database searches and go straight to the cream of the crop.


When reading resumes, AI applications make extensive use of natural language processing (NLP) and machine learning (ML), which may sound like a completely foreign language to some of you. Let’s explore both to understand just how the machines are reading resumes, what shortcomings they may have, and just how far this technology has come.

What Is Natural Language Process?

NLP a form of AI that allows a computer to understand, interpret, and sometimes manipulate human language.

Human language is complex. For example, “developer” could refer to a “software engineer,” “programmer,” “computer programmer,” or “coder.” These professions become even more specific when qualifiers like Java, Haskel, Solidity, and PHP are added.

To a person, especially one in the know, this all makes sense. Teaching a computer the subtle differences and intricacies, on the other hand, is a far more complex process. Furthermore, the context has to come into play. If we were looking only at pure keyword matching, the following phrases would both be a 95 per cent match:

“Does do Java development.”

“Doesn’t do Java development.”

However, in context, those sentences mean the complete opposite. This is something NLP can help AI understand, thereby increasing the accuracy of the matches it delivers when sourcing candidates.


Now, let’s place both of those statements in past tense. How does a system know to weigh past statements in relation to your skills today? An algorithm can sit in the back of the AI, identifying the most recent skills, weighing dates and longevity of those skills in an attempt to work out how senior a job seeker’s resume is. One of the key elements of any effective NLP is a good taxonomy, which can grow the knowledge base of the machine with the aid of machine learning.

What Is Machine Learning?

ML comes into play during many stages of recruitment. It is especially useful in matching job seekers to jobs, and it helps AI learn to make better matches over time.

For example, say a resume is uploaded into an AI application. Every day, the AI matches the resume with 20 potential jobs, and the job seeker selects the three most relevant matches of each day. Using machine learning, the AI will analyze these relevant matches, looking for any common structures, content, or language that indicates why these jobs are more relevant to the job seeker. Going forward, the AI uses the information in gained from these analyses to recommend more and more relevant matches.

What Does AI Think of Your Resume?

When reading a resume, AI looks for technical skills, soft skills, experience, dates, locations, and personal information. Common sense says the more often you list a certain skill on your resume, the higher the weight the AI will assign to that particular skill. The clearer you are with dates, the more accurately an AI system can measure your amount of experience with particular skills or roles.

These days, AI is so sophisticated that it can understand billions of words, sentences, phrases, institutions, qualifications, companies, schools, etc. The only real way for AI to misinterpret your resume is if the content of your resume is weak or inaccurate.

For anyone anxious about the effect an AI-enabled resume-scanning system will have on their job hunt, I have some simple advice: Focus your resume on the latest experience you have, and make sure to list within the document the sorts of keywords, sectors, and other phrases related to the skills you have today. Do not dwell on work experiences from more than five years ago. The majority of your resume should reflect your most relevant and current set of skills. If most of your resume is focused on what you did in college, you will be matched with roles that do not match your current level of experience.

AI has been part of recruitment for a while now, but tools like predictive matching, sentiment analysis, graph database technology, and more refined resume analysis are just on the horizon. Remember that whether it’s an AI or a human being, a decision-maker is only as good as the inputs it has. Bad information for the machine, bad result.

To make the most of AI recruitment technology, take the time to create the best resume possible. If you do, you will put yourself in line for far greater and more relevant job opportunities.

Arran James Stewart is the co-owner of blockchain recruitment platform Job.com.

The Reality of Being Underpaid

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Angela Copeland | October, 2018

Have you ever heard that just getting your foot in the door with a target employer is enough? The theory is that if you get your foot in the door, even at a low level, you can work your way up over time.

I understand the reasoning behind this career strategy, and it has been common wisdom for quite a while. In today’s professional environment, however, this approach can backfire.

Many companies no longer prioritize promoting from within. Employees change jobs so quickly and regularly that employers typically focus more on the new talent coming in.

Furthermore, most employers would rather you show up with all the right experience right out of the gate. They’re less interested in training employees or moving them between departments. Today, companies want you to be productive from day one so they can get the most out of you before you leave two years later.

This isn’t the rule, and it doesn’t apply to all industries, but it is a reality. These new employer preferences change how job seekers have to approach their careers.

In the past, a job seeker may have been willing to take a lower paycheck today in hopes of getting a substantial raise at a later time. However, the average raise today is only 3.1 percent. This means it is in a candidate’s best interest to start off with the salary they want. If you’re underpaid today, you’ll be underpaid next year and the year after.

As the economy has tightened and the unemployment rate has fallen, wages have not grown as much as economists had predicted. Hopefully higher wages are just around the corner, but as long as companies can pay less, they will.

When you are evaluating a job offer, don’t assume you’ll have to take a pay cut. Don’t assume the new company won’t pay you more than you currently make. Do your research. There are a number of online resources where you can find average salaries for your position, including Glassdoor, Indeed, and Salary.com.

If you accept a job that pays less than market value, you’re doing yourself and everyone in your industry a disservice. Accepting a job at less than the market rate is a signal to the company that it’s okay to underpay workers. It’s a signal that you aren’t valued as an employee. It says that you’re okay making less, and it undercuts your competition.

What should you do? First, do your research. Find out what the going rate is for your job. Then, don’t interview for one job at a time. Try to interview for multiple jobs. That way, you’ll have more than one choice — and more competitive offers as a result. The sooner we each stop accepting less than we’re worth, the sooner we will all benefit.

A version of this article originally appeared on Copeland Coaching.

Angela Copeland is a career coach and CEO at her firm, Copeland Coaching.

Purpose-Driven Leader Choice

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Dan Price | SUCCESS Magazine | October 2018

Recently, a friend told me about his struggle to become a purpose-driven leader. When he started his company, he had every intention of building a business based on service, one that transcended the typical profit-seeking benchmarks of success. At first, he was inspired by his mission and assumed that, when people saw what he was trying to accomplish, they would rally behind him in support.

Unfortunately, that didn’t turn out to be the case. People — including his own employees — complained of the way he was running things and accused him of not putting their needs first. He began to view his task as thankless. Out of frustration, he eventually decided to look out for himself instead, focusing on money and power rather than his original goals. He didn’t like the idea of abandoning his principles, but he didn’t feel he had much of a choice, given the pressure he felt to conform.

I was disheartened to hear this, but not surprised. In fact, this is not uncommon in the business world. Entrepreneurs think they’re going to change the world for the better, but they end up bowing to the pressure of the status quo.

“This happens to every entrepreneur at some point,” I told my friend. “You just have to rise above the bar. You have to set the bar higher for yourself.”

Lots of people say they won’t be purpose-driven leaders. Far fewer of those people want to actually do the work involved in that endeavour, regardless of how much — or, more likely, how little — they’re appreciated or recognized for it. Valuing purpose over profit means you run the risk of being taken advantage of by people with greedier motives. This is understandably difficult for a founder who has already sacrificed a lot and expended a great emotional effort to start a business.

But, I told my friend, “You have to power through that challenge and realize your life is going to be better if you’re living a life of service and measuring your success based on what you truly value, not what society tells you to value. Part of service is a sacrifice, which means you can’t rely on validation from other people to feel like you’re doing what you’re supposed to be doing. You just have to trust that you’ve made the right choice.”

And that, ultimately, is what it comes down to a choice. In his classic book Man’s Search for Meaning, psychiatrist and Holocaust survivor Viktor Frankl wrote, “Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom.”

In everything we do, we are given a choice, but making the right choice requires thought and energy and an assumption of responsibility. Making choices is hard. In fact, research has shown that the more choices we are forced to make in a given amount of time, the more our judgment and ability to think critically are impaired. To protect against this fatigue, we often resort to the easiest choices. Often, we don’t even realize we’re making a choice at all.

When my friend decided to turn away from his true purpose, he made a choice but justified it by saying he didn’t really have a choice at all. When he was reminded that he always had the ability to make his own choices and that — especially in this case — those choices matter, he became newly empowered to create the business he’d originally set out to create. Our choices are better when they are conscious when we see them for what they actually are. When forced to carefully consider our choices, most of us will make a pretty good choice. It’s when we abdicate our responsibility to ourselves and those around us that we do things we would not otherwise choose to do.

I don’t know why so many people criticize my friend — and others like him — for choosing to live by their values. My best guess is that they feel insecure in their own choices. When we illuminate alternative paths they could have taken, they get angry and defensive. By challenging their choices, we are challenging them to reconsider their very existence — their self-esteem, their lives, their values. This is extraordinarily uncomfortable, so they lash out.

Part of the problem is that, as a society, we have collectively come to equate money and power with success. If you want other people to consider you successful, you must choose to play by these metrics. Since we are social animals, it’s easier to play along than to go rogue and measure success differently.

I think that, as time goes on, more and more of us will start to see the limits to the money-and-power definition of success. Many are already realizing that we, as individuals and as members of a community, are more successful if we allow for creativity and cooperation instead of greed. The sooner each and every one of us makes the conscious choice to measure success by these metrics, the sooner we will be able to thrive.

A version of this article originally appeared on SUCCESS.com.

Pursuing a Career in Cybersecurity? Here’s What You Should Know

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Meera Rao | October 2018

I was a software developer and continuous integration practitioner for more than 20 years before I unintentionally found myself in the cybersecurity field.

This was during the great recession of 2008. I remember even today the date: October 3. That was the day I found out the company where I was working was closing. I had no idea what my next move would be — or should be.

I soon found myself interviewing at a security firm, which would later be acquired by Synopsys. The interviewer asked tons of questions about security. I kept repeating over and over, “I have no security background.” Despite this, I must have said something that enticed them because they gave me an offer the following day.

Since I had no clue about anything related to security, my project reviews were initially bad. However, I vowed to be the best. I burned the midnight oil to learn — from scratch — everything about information security. Learning to speak intelligently about the field, and sharing my knowledge at conferences, helped me a great deal to build my security career.

Having a solid understanding of software development, end-to-end knowledge of the software development lifecycle and a deep understanding of software architectures was instrumental to my success in the field. Yes, these are the three key areas in which you should gain knowledge and experience to excel within the software industry, but they are even more important to an application security career.

Wondering how you can become part of a fast-paced industry that has a severe talent deficit, all while making a positive impact on the world and growing your career? Let’s examine some of the newest, trendiest areas of specialization in cybersecurity:

1. Cloud Security Practitioner

Cloud is the talk of the town. Every organization, big or small, wants to move to the cloud, thanks to its flexibility, cost, ability to recover data, security methods, and ease of use.

To work as a cloud security practitioner, you’ll need to illustrate that you have experience building, communicating, and managing cloud environments. You should be able to demonstrate how you have supported and/or managed migration to the cloud-delivered a cloud-native project, or delivered cloud automation.

Do you have a working knowledge of Amazon Web Services, Microsoft Azure, and Google Cloud Platform? How about knowledge of Red Hat OpenStack? This expertise is highly valuable.

If you don’t have these skills right now, does that mean you can’t work as a cloud practitioner? Not at all. Take baby steps to learn your way around one cloud provider. Get to know the terms and become proficient. Then, move on to other cloud providers. It’s about the journey and building your skills over time.

2. DevSecOps Engineer

DevOps, DevSecOps, SecDevOps — whatever you call it, this methodology is on the rise globally. If you are interested in being part of a great DevSecOps team as a DevSecOps engineer, you should gain experience in containerization technology, preferably Docker and Kubernetes.

It is important to have written enterprise in Java applications using the JEE technology stack. Have deep knowledge of build automation (using tools like Jenkins and Bamboo) and release automation (using tools such as Jenkins and Puppet), plus experience using scripting languages (e.g., Ruby and Python).

If you don’t yet hold these skills, you can learn them as long as you have access to a computer. There are free online resources to help you learn these languages. It may take a while, but it’s time well spent.

3. Security Champion

Security champions provide the first level of defence when it comes to offering application security guidance to development teams. Security champions serve primarily as developers, but also play a larger role in ensuring their applications are secure.

Champions might spend all their time performing security reviews, providing remediation assistance, and training developers across a portfolio of applications. If you are part of a development team, have good communication skills, and are curious to know more about security, you’re an ideal candidate to become a security champion.

4. Security Consultant

Do you like travelling? Does the idea of parachuting in to stomp out bugs and flaws wherever they hide sound exciting? If so, you would enjoy life as a security consultant. In this role, you can perform source code analysis, software penetration testing, and secure software design and architecture, all while becoming an indispensable advisor to customers.

This role also requires an understanding of application architectures, frameworks, and application threat landscapes. There is a growing need across all areas of cybersecurity, and this is an excellent starting point to build your security skills.

The key to being successful when it comes to a career in cybersecurity is the drive to constantly learn about new attack vectors, strategies, and threats. Above all, you’ll want to focus your drive on helping customers exterminate bugs and untangle the flaws that make their systems insecure.

Meera Rao is the senior principal consultant at Synopsys.

Need to Get a Handle on Right Now

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LiveCareer | October 22, 2018

Not long after you accept a job offer, the onboarding process starts. A lot needs your attention right away: There are documents to fill out, people to meet, systems to get logged into, etc.

What you’re really concerned about is getting proficient at your job as soon as possible. You’re probably not all that concerned about setting up your 401(k) plan, one of the most valuable benefits in your entire compensation package. Our research shows barely 5 per cent of new hires regard it as a priority item. Many even put off paying attention to their 401(k)s for months or years.

Although it doesn’t get talked about as much, managing the financial dimension of your career is just as important as managing the vocational and psychological dimensions. A 401(k) is one of the most effective ways to accumulate wealth over your prime working years, and the 401(k) basics are a lot easier than most people think.

We sat down with Ilyce Glink, CEO of Best Money Moves and one of the most renowned experts in the area of personal finance. We asked her, “How do you get over the inertia of doing nothing with your 401(k)?”

Her advice was masterly: “Inertia is a very powerful force. Turn it around and make it work for you.”

To help you do that, Glink sets out three guidelines for understanding the 401(k) basics:

Guideline No. 1: If It’s Not in Your Pocket, You Won’t Spend It

In other words, having a substantial sum of cash just sitting around isn’t necessarily a good thing.


As Glink explains, “The biggest mistake people make in managing their money is looking at their account balance at the end of the month and concluding that having something left over means they are saving. That’s the wrong kind of inertia.”

Glink notes that just as businesses manage working capital carefully, so should individuals: “The money that doesn’t need to be in your pocket should be compounding. That’s how you make inertia work for you.”

Glink points out that although most everyone has heard about compounding, they often don’t think about it correctly: “Getting in the habit of saving early means that, over your career lifetime, you’ll actually have to save less to earn the same result [you would] if you started saving when older.”

For example, Glink explains, if you invested $2000 per year in an index fund or equivalent during the ages 25 through 35 and then never added any additional funds after that, you would still retire with more money than if you started at age 35 and invested the same way for the rest of your career.

Guideline No. 2: Avoid Money Leakage

While compounding is the greatest direct benefit of a 401(k), its ability to control money leakage is perhaps its greatest indirect benefit.

“Money leakage — spending money thoughtlessly — is the biggest obstacle to building up enough funds to cover a big expense, like retirement,” Glink says. “Just because you always have a full tank doesn’t mean you have to be driving fast all the time.”

By contributing the maximum to your 401(k), you transfer some of your liquid funds at risk for leakage to an investment vehicle that lowers your current tax basis and is not taxable until you make a withdrawal.

“All your money grows faster over time because your tax liability is lowered, and you aren’t spending that money,” Glink says. “That’s the fundamental principle to accumulating wealth.”

Glink advises everyone to set up a 401(k) plan as early in their careers as possible and always when beginning a new job. Choose the option that is closest to the stock market index, and then max out your contribution.


“Your company has done most of the heavy lifting,” Glink says. “Let them do the management part. Your job is to contribute.”

If no qualified retirement plant is mentioned during compensation discussions, and you don’t see any related paperwork during your onboarding process, it’s best to directly ask whether the company provides such a plan and whether it matches contributions.

Guideline No. 3: Don’t Spend Your Whole Work Life Trying to Save for Retirement

Contributing to your 401(k) is a powerful way to build a retirement fund, but life up until you retire will be full of competing priorities, and you need to be ready to meet them. The idea is to leave the 401(k) alone, with the exception of contributing regularly.

For example, if you are trying to save for a down payment on a house, Glink advises you “still contribute the maximum to your 401(k) and cut back on spending to fund the down payment.”

Another common example is shifting around your asset allocation in order to maximize overall return. Glink advises those earlier in their careers not to worry excessively about it: “If you are younger, use index funds, which are fully diversified. As you get older, then you will likely consider other investments, such as adding bond funds to equities.”

Even for those who have mastered the 401(k) basics, life remains no less busy, and it is easy to put off money management altogether. Circling back to our original question, Glink had some wise words about getting past the inertia of money management.

“Make a list of all your money tasks, and do one thing a week,” she explains. “Rarely does anything need to be done immediately, so do the thing you least want to do first. It takes time and effort to build up a muscle memory of managing money, so the sooner you get started the better. Remember, it’s not just the money. It’s the habit of doing something every month to support your financial future.”

LiveCareer develops tools to help job seekers draft cover letters, prepare for interviews, and build targeted resumes via its resume builder and an extensive collection of resume templates.

Stand Out in a Sea of Qualified Talent, You Have to Think Like a Marketer

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Drew McLellan | October 2018

A stellar resume isn’t enough to stand out in a pack of fellow applicants anymore. Whether you’re a recent graduate seeking your first real job or a professional hoping to make a career shift, competition is stiff. Sticking to traditional methods no longer works; applicants must prioritize new methods to differentiate themselves.

One key consideration for today’s job seekers is social media. Online activity can make or break a job search, so ensure your internet presence showcases your skill set. According to a CareerBuilder survey, 69 per cent of employers Google their applicants, mainly to locate information that supports a candidate’s listed credentials.

In today’s highly competitive, digitally focused job market, how can job applicants showcase their skill sets? The key is to think like a marketer and devise a personalized campaign for each company with which you’re hoping to land an interview. A well-crafted and relevant resume is table stakes for job applicants. What’s more important is to show possible employers that you are a genuine, relatable individual who’d make a great addition to their team.

Marketers deal with the question of differentiation every day. Their products might have similar features and price points to competitors’ products, so they must identify what about their company makes it a better fit for their target audience. Your task as a job seeker is to be your own marketing team. Show employers you’re the complete package. You come with the right skill set, but you’re also a great fit for the company culture.


Here’s how to launch your self-marketing mission:

1. Stay in Touch With Your Consumers

Just as marketers need to stay apprised of their ideal consumers’ wants and needs, job seekers need to keep up with the companies they’d like to join. Follow them on social platforms like Facebook or Instagram. Connect with employees on LinkedIn when you can, and stay up to date on their blogs.

Once you’ve established yourself as a follower, start leaving thoughtful comments on interesting LinkedIn posts or blog entries. Show companies you have a genuine interest in their missions and that you’re a good communicator.

Keeping future employers in mind while building out your online presence will help you limit any controversial posts, too. According to the previously cited CareerBuilder survey, 70 per cent of employers look at candidates’ social media profiles, and 54 reports having found content that made them decide not to hire a candidate. Crafting your profiles with target employers in mind allows you to present the kind of personality they’d like to add to their teams.

2. Preemptively Alleviate Any Concerns

As an applicant, you’re an unknown entity to future employers. No company wants to add risk to its workplace, so address any concerns an employer may have ahead of time. Identify your greatest weaknesses before you make it to the interview stage. Once you know which of your professional qualities needs work, get to it.

Are you lacking relevant experience for your new field? Consider a skill-sharing program or online course that can help fill the gaps. Try volunteering in a comparable role to gain expertise. Perhaps you have transferable skills that will help with this new role. Frame that experience in a new way to help recruiters see that, while you might not have direct experience, you have the right toolset.


3. Cater to Your Audience

While connecting on digital platforms can help companies notice you, it’s not the only way to get their attention. In addition to interacting with brands on social platforms and keeping an updated digital resume on hand, establish your personal brand online. Your profiles and online behaviour should immediately show HR professionals how your experience can help their companies grow.

Try starting a professional portfolio or a blog where you can express yourself — but in a professional context. Consider how employers will interpret your online presence and market yourself to them accordingly. Establishing yourself as a new voice in your field can help your name stand out in a pile of digital applications.

4. Craft Unique Marketing Collateral

If you’re marketing yourself effectively, your resume and cover letter should serve as the ultimate personal branding materials. Despite the advice you got from your high school guidance counsellor, these two documents should be some of the last components of your search, not the first.

If you’ve self-marketed properly, you’ve engaged with your target employer enough to know what the company is seeking in an employee. By the time you write a cover letter, you should know your audience well enough to make a bold statement. The cover letter is your real shot at landing an interview. Use your market research to demonstrate you have the right skills for the position at hand.

Job markets are growing increasingly competitive, and traditional application methods are no longer good enough. With digital presences playing a larger role in the recruiting world, candidates must adopt the mindsets of marketers. Cater to your target audience effectively, and you’re sure to land the interview.

Drew McLellan leads the Agency Management Institute.